Our Model

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We cultivate ideas and develop them as concepts internally. We test their product-market fit and validate them externally. We recruit experienced founders that share our vision and have the strength and knowledge to launch the concepts as go-to-market ventures.


We provide our founders with the seed finance they need, usually between £500,000 to £2m, to build and scale the company to the point that it is generating meaningful revenue. We also provide founders with generous share options.


We ensure that the companies that we launch are carefully nurtured throughout their development and execution. We provide relevant connections, form strategic partnerships and identify new opportunities.


We draw on our own experience and those of our partners to further accelerate our companies by increasing market share, identifying new markets and heavily investing in data-driven marketing efforts that provide healthy returns to our founders and venture partners.